101 Ways to Build Email List that converts

The “money is in the list”. The old adage is true and will be for quite some time.

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Email marketing still holds the #1 spot as most profitable methods of online marketing. So if you’re not building a list, you’re missing out on earning reliable and simple profits online.

It doesn’t matter what you’re selling or promoting, a list of names and emails of prospects is an essential marketing resource. It creates a community of people who understand your business and have an interest in it. And it allows you to easily and profitably communicate with this inner circle on a daily basis.

In this post, I reveal 50 different powerful ways in which you can build a larger profitable email list. My hope is that you will settle on at least a handful of these techniques; and put them to work immediately. If you can do that, you will see your list grow rapidly in both size and responsiveness.

1. Do Ad Swaps with other marketers in your industry

If you haven’t heard of ad swaps before, the concept is quite intuitive: in

exchange for incorporating someone’s ad into your mailing, they agree to do the

same for you. Typically, this is either done with someone in the same industry or

in a related, but non-competing industry.

Use this technique every 2-3 weeks and you should see your subscriptions climb

rapidly over time.

2. Join Safelist networks

A safelist is a list of email addresses of individuals who have agreed to receive

emails from other individuals on the list. By joining safelists, you can gain access

to a large group of individuals who may be interested in joining your list.

There are thousands of Safelists that are free to join and then there are some

which cost. If you buy ads, you can send ads without receiving them. Google

“safelist ads” to find a heap of safelists.

My Top Free Safelist Recommendations Are:

Top Surfer (good place for cheap solo ads)

Herculist (downline builder, solo ads)

30 Minute List (A central hub to promote your sites from)

3. Place an opt-in form on your blog

Another good way to get subscribers is to simply put an opt-in form on your blog.

You can only do this if you have a blog already. If you don’t have a blog, I highly

recommend you get yourself a wordpress blog. It’s easy to set up on your own

website with just a few clicks.

Then putting an opt-in form on it is

4. Create a Facebook fanpage

If you’re a Facebook user, you’ve no doubt seen countless “fanpages” for various

businesses and just about everything else.

Just remember to incorporate all of the relevant information about your business

on the page, along with links to your list sign up page and to other various web

pages of yours. Also, consider giving people who “like” your fanpage extra

freebies, discounts or coupons for various products.

5. Use banner advertising

Banner advertising has long been a mainstay of webmasters. It can be very

profitable if you spend the time to 1) create a good banner; and 2) find the right

networks to place them on; and 3) target the right crowd with them.

To get a good banner made, consider spending $10 to $30 on http://www.Elance.com

or go to http://99designs.com/ for a designer.

When you have your banner design, place it in a rotating exchange (you add

your banner and then put the code for other banners to show on your own site),

such as this one: http://www.1800banners.com/ (huge banner exchange) and this

one http://startmytraffic.com (an all-in-one free traffic and advertising exchange).

6. Create viral videos

When it comes to enticing people to join your mailing list, another good avenue

you can take is to create video content and use it to promote your site.

For example, you can create a series of instructional “how to” or tips videos for

something related to your niche and include them as content that will be available

to newsletter subscribers.

7. Be a guest on teleseminars/webinars

Online live webinars and ‘hangouts’ are another promising way in which you can

generate list subscribers.

8. Set up joint ventures (JVs)

A powerful way in which you can generate list subscribers is to setup joint

ventures (JVs). A JV involves teaming up with other marketer(s) and working

together to produce a business deal.

In your case, you’ll be making some sort of exchange related to list building. For

instance, you might consider creating a product or writing a sales letter for which

you will share the revenues; and your partner may in turn agree to do all of the

relevant list-building activities and promote one of your websites.

The method above in #7 about being a teleseminar guest is a form of a joint

venture.

9. Run an affiliate program

You may be familiar with Affiliate marketing, but this time, instead of you being

the affiliate, turn the tables and get affiliates building your list.

The best way is to use a site like JZvoo or Zaxaa which will let you sell your

products from their site and incorporate an affiliate program with it.

Offer a commission to your affiliates for sales of the upsell offer they generate

and they will be happy to promote your free offer in hopes to get a sale of the

upsell.

If you sell your ebooks via another channel (not on your own site) such as on

Amazon’s kindle store, make sure you insert links within the pages that suggest

the readers sign-up for your newsletter. Affiliates can still promote and sell it for a

nice commission. They’ll make money; and you’ll get subscribers.

10. Pay for leads

Rather than indirectly using affiliate sales or blogging to generate subscriptions,

you could also consider paying directly for referrals. You can do this

purchasing leads formally; or by seeking out webmasters who are willing to divert

traffic to your site. I.E. solo ads.

Of course, if you wish to do the latter, you will have to setup a transparent

system, so that your offer appears believable. In particular, you will have to setup

an easy-to-check traffic counter that allows your referrers to check how much

traffic you received from them. You will also usually need to pay an attractive

price for the referrals you receive.

11. Add a picture to your landing page

One way in which you can increase the number of subscriptions you get is to

increase your conversion rate. And an old trick for doing this is to make your

landing page more personal. For starters, add an image of your signature.

And furthermore, you will want to consider including a picture of yourself on the

page somewhere. Just little things to improve the conversion rate can see you

receiving twice as many subscribers with the same traffic.

12. Split test landing pages

Another important part of generating subscribers is testing your existing system.

If your existing system does a poor job of converting, then it needs to be

improved. You can do this by a process call “split testing.” This involves sending

identical traffic streams (perhaps generated by Google AdWords) to different

landing pages.

Things to test are headlines, length of page, introduction, call to action, opt-in

button text, p.s., images (with and without) , colors, etc.

13. Create a squeeze page

If you don’t already have one, it is critical that you build a squeeze page, which is

specifically used to capture email addresses for your list.

A squeeze page is a short ‘pitch’ page with very short copy–or, more than likely,

a headline with just a few bullet points. After the copy, include your signature and

a box for visitors to enter a name and email address. Keep distractions minimal;

and attempt to build the strongest pull for your newsletter using the fewest words.

The best way to get a nice looking squeeze page is to use a template. There are

free squeeze pages available with your free membership with Turnkey cash kits

as well as rebrandable ebooks to give away (you’re actually reading one) a

universal squeeze page template that is easy to use, as the name suggests, it’s

totally editable by pointing and clicking.

For new already created for you squeeze pages check out Squeeze Kits

Automated List Profits. You get new squeeze pages each month and follow up

emails that you can plug in to your autoresponder.

Of course, just having a squeeze page doesn’t mean anyone will see it. You

have to get traffic to it and the excellent Easy Squeeze Page Traffic will help you

overcome that particular hurdle.

14. Use Google AdWords to generate traffic

As mentioned earlier, one good way to generate prospects for your list is to

advertise using Google AdWords: http://www.adwords.com. If you’re not familiar

with AdWords, it is a pay-per-click (PPC) advertising medium.

That is, you create a text ad, select relevant keywords for it, and then pay only

when someone clicks on your ad. In general, it is considered to be better-
targeted and more cost-effective than other sources of paid traffic generation.

With this said, using Google AdWords can be expensive. If you’re a beginner,

you might want to study it very hard or hire an expert to manage your campaigns

for you.

It’s effective when you make an ROI (return on investment) so it calls for a fair bit

of split testing of ads and landing pages, and revising campaigns.

15. Give Away Free ebooks

Often, getting people to join a list is as simple as providing them with the right

incentives. If you simply tell people to join the list because the email content will

be good, they won’t know whether or not to trust you and usually, they don’t want

to wait to get your emails. However, if you provide them with a free ebook that

they get right after signing-up, they’ll be much more likely to join.

Now, you might think “Won’t they just cancel their subscriptions after joining?”

And, in reality, some of them well. Your focus should be to draw people in,

expose them to your content, and then attempt to convert them by impressing

them with your information.

But first, you need a good incentive to get them to join your list when they first

come into contact with your web site.

16. Free reports

Similar to giving away free ebooks, give away free downloadable reports. These

are often shorter than ebooks and provide a more specific explanation on a topic.

I personally suggest targeting a specific theme or creating a “how-to” report on a

timely topic.

Just like ebooks, you can create a simple report in Microsoft Word or Open Office

and convert it to a PDF file. Upload it to your website and link to it from your

download page.

Get the subscriber to opt-in at the squeeze page and then re-direct them to the

thankyou page after they sign up or confirm their email address. I prefer the latter

method. When you join Squeeze Kits Automated List Profits you get free reports

each month as the part of your membership content.

17. Add content to your site

When it comes to generating subscriptions, one of the most important things you

can do is to put your subscription form in places that receive traffic. e.g. your

website or blog.

The more content you add to your site or blog, the more readers will come and

will want to learn more (if the content is good) so they will join your list.

To get content, you can write it yourself, or you could hire a writer from

http://www.elance.com to produce several articles based around relevant

keywords/topics for your site. You could then add those articles to your site with

50 Easy Ways To Build Your List Faster – Page 14

a subscription form either in the margins, in the middle of the content, or in a pop-
over box.

The more articles you ad, the more traffic you will generate, and the more

opportunities you will have to generate subscriptions.

18. Keep customer information private

One thing that visitors dread is that you will resell their name and email to a third

party; or will use it to spam.

This is why it is important that you include a note below your opt-in form that

explains that you will never sell subscriber information—and you will never spam

people who join your list. This should help to increase your conversion rates and

lower unsubscribe rates.

19. Reward subscribers unexpectedly

While getting more subscribers from external sources is an important part of

keeping your list active and growing, energizing your existing members and

giving them a reason to promote and share your website will help you build your

list with little effort.

One way in which you can do internal promotion is to reward your subscribers

unexpectedly with a free ebook, informative article or special video.

When they receive some product or service that they weren’t expecting to get,

they will be pleasantly surprised and will be happy to share it. You can also

suggest they share your newsletter sign up page or re-publish your article or

video.

50 Easy Ways To Build Your List Faster – Page 15

This can potentially becomes free viral promotion for your list. It also keeps your

list active and unsubscribe rates down.

20. Promote high-value products and services

In many cases, the most important thing you can do as a business owner is to

provide and promote high-value products and services. That is, whenever you

sell your own products in your newsletter or whenever you refer people to affiliate

products (or JV partners’ products), make sure they are good and offer value.

If you gain a reputation for promoting every new product about “how to make

money” – not caring whether or not it’s even a good product—you’ll quickly lose

rapport with your list; and, as a result, you can expect them to stop reading your

emails and making additional purchases. Ultimately, they will unsubscribe.

21. Buy ezine solo ads

Ezines offer a wide variety of different advertising options, but most of them

amount to taking up a small portion of the total ezine. In the case of an ezine solo

ad, you actually purchase the rights to all of the content in a single mailing.

Now, you might be tempted to rush to the closest ezine solo ad broker, buy up a

bunch of solo ads, and then send off the first mailer you can draft, but this is

definitely not the best approach. And, in fact, most who do it ultimately end up

getting almost no traffic.

So, instead of doing this, here’s what I suggest: start by finding a copywriter.

Since you’ll be writing a short solo ad, it won’t cost much (in, comparison, say to

50 Easy Ways To Build Your List Faster – Page 16

15 pages of long copy). Working with your copywriter, come up with a great deal

to offer readers; and an accompanying great piece of copy.

Once you have your copy in hand, begin methodically seeking out good ezine

matches. Start by subscribing to relevant ezines, and taking notes on the content

style. For instance, is it typically loaded with ads? And how frequently does it

send solo ads? And finally, is the content typically good?

Answering all of these questions is an important part of selecting your ezines.

Once you have done this and have made your choices, either proceed with a

purchase (if the option is available) or contact the list owner to see if he/she is

willing to allow you to purchase a solo ad.

As a final word, I personally suggest that you run only one ad at a time, wait for

the results, and then decide whether to proceed with the next ezine solo ad

submission.

Again, Google has a huge list of ezines that sell advertising space and solo ads.

Search for “ezine solo ads” or “ezine ads” to find them.

22. Cross-promote with banners

If you don’t have a lot of resources to sink into expensive forms of advertising,

cross-promotion may be your best option.

Simply put, cross-promotion involves finding other webmasters or list owners;

and forming an agreement to promote each other’s sites to your own visitors.

Say you agree to puts banners that promote each other’s websites on your

thankyou pages. Then your new subscribers can join your JV’s list and vise

versa.

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In addition to an informal arrangement like this, there are also more formal ways

to exchange ads.

For instance, there are banner exchanges, http://www.neobanners.com/, which

gives you promotion credits to go towards your banner displays whenever you

promote someone else’s (via a banner they add to the system).

In general, cross-promotion provides an inexpensive alternative to other methods

of list advertising.

If you’re in the “internet marketing niche” traffic exchanges like

http://startmytraffic.com are great places to exchange ads and traffic for free or

little cost. StartMyTraffic has a built in banner and text ad exchange system.

23. Keep your opt-in form ‘above the fold’

Getting subscriptions isn’t simply a matter of sending thousands of visitors to

your site. It involves both traffic generation and conversion strategies.

One such strategy is to place your opt-in form above the “fold”—or the imaginary

line that separates the content that visitors will see when the page loads from the

content that they won’t see, that is further down the page.

Whenever the opt-in form (and your pitch) is placed above the fold, visitors are

more likely to see it before leaving the page; and are subsequently more likely to

use the form to subscribe to your list and get your free incentive.

24. Ask for and offer guest articles

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Another strategy for keeping your list active, energized, and interested in

spreading the word is to periodically get guest posts for your newsletter and offer

to write for other marketers’ newsletters.

You can select prominent individuals from your niche or outsiders who have

relevant information. Whatever you do, make it sure it’s a win-win-win situation,

like all JVs should be. Good content, and a reciprocal event between you and JV

partner.

Keep the information relative, interesting and engaging; and it will make your

newsletter readers want to stay and look forward to getting more. If it’s really

good, they may post the article to their site (if you give permission) which can

bring you more traffic and subscribers.

25. Run or participate in a JV give-away

Running a product give-away is an excellent way to generate attention, improve

your relationship JV partners, and gain new subscribers.

A JV giveaway is where many marketers contribute a free gift at one website and

everyone promotes that one website and marketers share the sign ups. Running

a JV giveaway is a pretty big project but the rewards can make it pay off.

First, you’ll need to get a website up where the giveaway will be held. There are

several website scripts that have been developed especially to run these JV

giveaway events.

Here is a simple Plugin that works with WordPress that allows you to run your

own JV giveaway. You can purchase the plugin with a one-time fee and use it

unlimited websites. It’s really easy to use and the results you get from using is

will pay for itself many times over.

50 Easy Ways To Build Your List Faster – Page 19

Once you have your site going, you will need to find some marketers in your

industry who have a product they can add to the giveaway.

The more JVs you can get on board, the better your giveaway will go. But the

real success comes when everyone promotes the giveaway. Make sure there is

enough incentive for all who participate to promote the event.

For starters, the easier way to benefit from JV giveaways is to just be a

contributor and add your free gift. There are new JV giveaways running all the

time so keep a look out for JV invites for them or find them by searching Google.

But when you think you’re ready for it, run your own giveaway as the benefits for

running one are many times greater than for just the contributors.

26. Word of mouth advertising

While paid advertising and formal cross-promotional methods are an excellent

way to boost subscriptions, informal word of mouth advertising is often the

lifeblood of both small and large businesses. And when you start building your

list, you can encourage your subscribers to tell their friends about you.

How can you do this? First, make sure your content is worth sharing. Ask

yourself would you want to share this with your friends?

Next, suggest that they promote your newsletter or website; and give them

incentives to promote your list. i.e. a free product, cash or prizes.

If you want to improve the chances of a good outcome, you might consider

sending people through “tell-a-friend” system in order to automate it and make it

easy, and also to deliver access to a product download page.

50 Easy Ways To Build Your List Faster – Page 20

See below for the chapter on “tell-a-friend” for more.

With social marketing dominating the web these days, it’s easier to share

content than ever before. Put a Re-Tweet button and a Facebook like button on

your web page for your readers to click and share.

27. Ask your readers to forward good emails

Every few emails, suggest and allow your readers to forward your newsletters

that they like to friends. Additionally, make sure that these emails contain links

people can use to subscribe to your list.

If your readers like the email, and forward it to friends as a result, then you may

easily be able to pick up some extra readers without putting in much additional

work.

28. Use ‘Thank You’ pages effectively

Another good way to build subscriber rapport—and this word of mouth

advertisement—is to send new subscribers to a “thank you” page after

subscribing to your list.

Usually, you would have the download link of the free report or info you offered

on the front squeeze page, but it’s a good idea to have additional freebies to

show you are by ‘over-delivering’.

This page might contain free unadvertised bonuses, such as reports, audio

content, and video content. Reaping this unexpected windfall of benefits for

50 Easy Ways To Build Your List Faster – Page 21

simply subscribing will encourage your new subscribers to pay you back via

promotion.

And having a tell-a-freind form or Re-Tweet button or Facebook button will make

it easy for them to share.

29. Add more subscription forms

In general, adding more subscription forms to your sites gives visitors more

pathways through which they can find your list and join it.

So take some time to work through your sites and decide where you can add

new subscription forms. To save time, you might think of adding it in the same

place on each page (i.e. on the right margin).

If there is no place suitable, you could have a pop-up or slide in window with your

optin form in it. If you use a WordPress blog, there are several plugins that will do

this.

30. Eliminate barriers to signing up

In many cases, we can make it difficult or confusing for visitors to become

subscribers. Through complicated or long forms, poorly-written instructions, or

misplacement of the sign-up form, we make it harder for people to subscribe.

Remember: when it comes to list-building (or any other type of marketing), simple

is best. So keep it simple and concentrate on getting all of your visitors to

become list members. Once they’re on your list, let them decide whether or not

they want to stay, and whether or not they want to buy.

50 Easy Ways To Build Your List Faster – Page 22

31. Offer free examples

Before someone signs up for a list, they will want to have at least a rough idea of

what they’re getting themselves into. That is, they will want to know if they’re

signing up to be spammed legally; or whether they’re going to get regular, high-
quality, inspiring content that makes a positive contribution to their lives.

One way you can help to remove the doubt that people might have about your list

is to give them free examples. For instance, you might consider creating a video

that is freely viewable and at then ask them to opt-in for the next video.

Another idea is to have an archive of all of your past newsletters or ebooks freely

accessible. Visitors can then browse this archive to see how frequently you pitch

products, how frequently you provide good advice, free products, and how good

the quality of your content is.

32. Setup JVs with other list owners

As I mentioned earlier, cross-promotional methods are some of the least

expensive ways to promote your business. And while they might take a while to

take full effect, they can often generate tremendous results that will massively

grow your list.

One particular type of cross-promotion is a cross-list joint venture partnership.

This typically involves identifying a number of list owners who might be able to

provide some type of joint venture partnership value. Below, I’ve included some

of the possible cross-list JV partnerships you might consider:

i. Product Partnership

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Very frequently, two partners will collaborate on the creation of a single product,

which they will then promote to their own lists and to others. At first, you might

see this as a means to sell products, not grow your list, but think again!

When your partner promotes the product to his or her list, your name and your

site will now be associated with him/her. This will immediately endow you with

the trust of his/her readers, which is something that could otherwise take you

years to gain.

With these types of partnerships, more is almost always good. As long as you

have enough time to manage each of your partnerships, adding additional

products and promotional events to your calendar will only serve to expand your

influence and gain you subscribers.

ii. Promotional Partnership

Instead of collaborating on the creation of a product, you might consider

collaborating on a joint marketing scheme. That is, rather than simply agreeing to

cross-promote each other on your own lists, you could agree to promote each

other in a more broad sense. This collaboration might involve referring each

other to clients and to individuals in the inner circles of your respective

businesses.

iii. Specialized Partnerships

Instead of adopting either one of the strategies above, you might consider

adopting a more specialized partnership. That is, you might focus on product

creation (and, thus, back-end promotion of your owns site), while your partner

focuses on promotion of the product through his or her list.

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This type of partnership arrangement has the potential to provide both profits in

the short run; and, in the long run, back-end subscriptions. However, in general,

it will be hard to maintain unless you have a JV partner who you can trust and

are able to work well with.

33. Allow republishing

Many site owners and list owners see republishing as a process that has the

potential to lower the value of their “unique content.” Unfortunately, in perceiving

the republishing process this way, they deny themselves the opportunity to grow

their influence and to gain additional subscribers.

In particular, republishing allows list owners to spread access to their content,

gain influence, and encourage new people to join their list.

Furthermore, it is relatively simple to do: whenever you create an article (either in

your newsletter or elsewhere), simply include a resource box below (or a header

above) that contains information about you, the author and a link to your

newsletter. You should explain that you allow the content to be republished,

provided that it is unaltered and references you.

In addition to simply allowing republishing, you should make proactive attempts

to get your articles republished. Seek out relevant sites, and try to get them to

consider your content.

Of course, you can use the usual sources, such as http://www.ezinearticles.com

to self-publish your articles in a prominent place. However, a better strategy may

involve seeking out high-profile Internet-based magazines and attempting to get

your work featured as a feature article.

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34. Add testimonials to your squeeze page

When it comes to getting subscribers, it is always a good idea to try to increase

your conversion rate. Why? Because it is the quick and easy way to add more

people to your list at a faster rate without changing your traffic generation

strategies at all.

One way in which you can convert at a higher rate is to add testimonials to your

sales letter or squeeze page. Of course, the central focus should be the opt-in

form; and you should avoid distracting visitors away from it. However, dressing

the margins with testimonials or including them after the opt-in form is never a

bad idea. It will build rapport with your visitors and encourage them to trust you

and your list.

How do you get testimonials? Simple. Just ask your current subscribers to send

an email with their testimonial.

Written testimonials are fine, but if your readers are capable, it might not be a

bad idea to include audio or video testimonials. These, of course, are more

difficult, but having them on the site will greatly improve the image that visitors

will develop of you.

35. Add a “tell-a-friend” form to your site

As mentioned in earlier tips, word of mouth advertising very frequently forms the

lifeblood of businesses. It often brings in higher quality prospects, since a close

friend has told them they can trust your business. In short, it is effective method

for advertisement.

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One way in which you can do this—initiate a word of mouth campaign—is to use

a “tell-a-friend” script, such as this one: http://www.freetellafriend.com/. This

should be available on your website and possibly linked to infrequently in your

mailings. It will give your subscribers a quick way to tell their friends about

something good or interesting you did.

I’ve already mentioned the re-tweet and Facebook Like buttons, but there is

another cool tool called Pay with a Tweet. Basically, it’s like a tell-a-friend form

for Twitter. But this works by offering some kind of incentive to “tweet”. You can

offer a free report or video and ask them to pay for it with a tweet.

36. Make a list that you would join and enjoy

To keep your subscribers happy, you need to be providing good content and

communicate with them on their level and keep them active

If you don’t share good quality, your list will die off and it will be hard to get

other’s to share your content.

So when you start building your list and writing newsletters, ask yourself whether

or not you would sign up for your own list if it wasn’t yours. Try to be as honest as

you can with yourself.

In general, of course, it is difficult to evaluate our own work, and to understand

how others might perceive it. For this reason, it is a good idea to look at old

archives, so that you can feel a sense of distance and unfamiliarity—and

evaluate it from the perspective of an outsider.

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Finally, consider comparing your list content with other lists in your niche. Ask

yourself the following questions truthfully about both your own list and competing

lists:

i. How frequently does the list advertise?

ii. How much space do advertisements take up?

iii. Are there many solo ads?

iv. Are there high-profile guest writers?

v. Are there interviews with experts in the industry/niche?

vi. How frequently does the list give away reports and ebooks?

vii. How frequently does the list give away audio content and video content?

viii.How personal does the writing feel?

If you feel you can’t answer these items objectively, consider asking a friend for

help. As harsh as it may be to hear someone close to you criticize your work, it’ll

be worth it in the long run when your subscribership rises dramatically through

word of mouth.

37. Create a short e-course

When it comes to build a strong subscriber base, getting new subscribers isn’t

the only thing you should focus on. Rather, retaining and energizing existing

subscribers can be just as important. If they become inactive or leave your list,

you’ll have to cover that outflow with even more subscribers.

So what can you do? My suggestion is that you introduce new members to your

list with a short e-course. That is, rather than simply adding them and then

contacting them with the same material you sent to other members, including

advertisements and other items that might turn off new subscribers, give them a

pre-made course.

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Not only will the course make the individuals gain some value from subscribing

(and, thus, build rapport), but it will also give them a chance to get to know you

and your business better. Through the course, they can learn what you’re all

about, and it will make them less anxious about buying from you and from

following your content.

In short, creating an e-course to buffer new members from the normal flow of

advertisements and ad hoc newsletter items can go a long way in building a

connection between you and your readers; and ensuring that they won’t drop off

the list.

38. Design a good “hook”

When it comes to marketing, hooks are important. This is doubly true wen you’re

trying to ‘pitch’ your list from your squeeze page.

If there isn’t some clear, defining feature or benefit that your list provides that

others do not, then you’ll be passed over. Why sign up to be bombarded by

mediocre content when a visitor can simply leave the page, and search Google

for something better?

So spend some time designing a hook. Think about how will you separate

yourself from other sites. Will you be the fastest to spot and comment on trends

in your niche? Will you provide slow-to-react, but thoughtful and expansive

commentary on important happenings in your niche? Or will you be the first to

test new products and services and to incorporate reviews of them into your

newsletter?

Whatever you do, make sure you can claim to do something unique that people

just can’t get anywhere else. If you truly have important features that separate

50 Easy Ways To Build Your List Faster – Page 29

you from the other list owners in your niche, then your visitors should know about

them when they’re deciding whether or not to subscribe.

39. Continuously improve your content

Many people approach the maintenance and growth of their business in an ad

hoc way: from time to time, they’ll decide that it is time to “revamp” everything or

to make major changes. However, in many situations, this simply isn’t the best

policy—especially when it comes to maintaining a list.

Rather, you should consider adopting a more active approach. On a daily basis,

think about what you could be changing to improve your content.

Solicit feedback from readers; and try to use it constructively.

Thinking about and making changes for the better will improve your readership’s

experience; and will ultimately help you through word of mouth advertising and

reduced subscription cancellations.

40. Reduce the amount of ads on your site

If your website is currently inundated with ads, consider cutting away some of the

clutter and focusing on what is most important: your opt-in form.

While you might be going for direct sales or affiliate commissions—since it gets

you the cash today—most sales are made on the 5, 6, or 7th contact, so step

back and think about the long term.

Build a list first then you can offer them the product. Make capturing names and

emails the top priority of your website. That’s why squeeze pages work so well.

50 Easy Ways To Build Your List Faster – Page 30

But if you don’t want a squeeze page and want to share content, minimize

‘outgoing’ ads or replace them with opt-in forms.

So, today, start by thinking about how to adjust your site. Get rid of blocks of ads,

banners, and other distractions, and replace them with subscription forms, sales

copy, and other tools for generating subscribers. In the long run, when you’re

making sale after sale to the same people, you will be glad you didn’t throw

everything away for a single click or direct sale.

41. Add a pop-up to your website

If you’re not using a squeeze page, then a pop-up ad with your opt-in form in it is

the next best thing.

Some people believe that pop-up ads have fallen out of fashion. In fact, many

browsers come pre-loaded to block certain categories of pop-ups, so many

believe that pop-up ads can no longer be effective.

However, this belief couldn’t be less true. Many sites are using variations on pop-
up ads (hover-over or fly-ins) that aren’t typically blocked and can do an excellent

job of generating subscriptions.

There are several free pop-up scripts that you can use with any type of website

(static HTML, PHP, WordPress etc). Just Google “free pop-up script” or

“unblockable popups” and see the results.

On a slightly different tangent, there is the “exit pop up”. This is good to use on

any type of website including squeeze pages and especially sales pages.

50 Easy Ways To Build Your List Faster – Page 31

It will show a pop-up ad to your visitors when they try to leave your site. The best

way to use this is to direct them to a squeeze page before they leave your site

forever.

There are many on the market, but by far the best one I have seen is the Exit

Splash script. It is used by hundreds of internet marketers because it is un-
blockable, it’s easy to use and it works like magic to save the traffic and turn

them into subscribers.

42. Improve your email subject lines

It is easy to spend all your time searching out more subscribers and paying more

for new traffic, rather than focusing on existing subscribers.

Writing better email subject lines will draw more views, re-energize existing list

members, and generate more clicks on links to offers and other pages you want

to share.

I suggest using one or more of the following tricks to improve your email headers:

i. Personalize the subject line. Use special tags that your autoresponder

gives you to automatically insert your readers’ names into the email

header. Aweber’s autoresponder system has a handful of these special

tags that you can use for personalization. Tests have shown that

personalized subject lines with the reader’s name gets 3 times more

opens than without the name.

ii. Avoid spam filter trigger words. Email’s worst enemy is the spam filter and

using some words can trigger the filter and trap your emails. Avoid using

words like “free” and “$$$” and “guarantee”. These may work well as

50 Easy Ways To Build Your List Faster – Page 32

psychological triggers in sales letters, but when it comes to email

headers, you should use them more carefully. Here is a big list of words

that you should avoid to stay out of the spam box.

iii. Split test different subject lines. If you are running a new campaign or

setting up a follow-up sequence, you should test subject lines to see

which one gets the better response. The body of the email can stay the

same or not, it’s up to you. Again, Aweber’s service allows you to set up

split testing with your email marketing.

In general, finding ways to boost your email opening rate will tend to help you

retain and re-activate subscribers and turn them into customers. This will mean

that you can generate more profits with the subscribers you already have, rather

than aggressively promoting your website, only to ultimately lose those

subscribers to an ineffective system for subscriber retention.

43. Retain your subscribers

As mentioned previously, subscriber retention is a critical component of

generating and maintaining a strong list. When thinking about your list, remember

it’s easier to keep subscribers than to generate new ones.

That is, think about the difference between your losses and gains. If you can

simply retain an additional 50 subscribers per week, that is no different than

gaining at least 50 subscribers a week.

So, when designing your follow-up series and promotions, keep this in mind.

Think not only about generating more traffic, but about retaining your existing

subscribers. Give them incentives to stick with you, be engaged, and to promote

your list to others when given the chance. In short, concentrate just as much

effort on retaining and energizing subscribers as you do finding new ones.

50 Easy Ways To Build Your List Faster – Page 33

44. Use viral ebooks

Viral ebooks is one of my favorite methods of generating free subscribers.

You can turn any ebook or report you have already or are planning to write into a

viral traffic and list building machine easily.

There are several ways in which you can do this, but I personally suggest the

following approach:

i. You’ll need an ebook or report on a popular subject in your niche. It needs

to be good enough that people will want to read all the way through it.

You can write it yourself or hire a ghostwriter to do it for you. You may

also want to design an ecover for it.

ii. You can find a writer and a graphic designer on http://www.elance.com or

on http://fiverr.com. Contract them to complete the book for you,

according to the outline you’ve designed. Work with both the writer and

graphic designer to ensure that the project turns out according to plan.

iii. Insert links throughout the ebook that go to recommended resources

(affiliate links) and related web pages, but most importantly, point to

your sign up page. Don’t add so many links that it delegitimizes the

book, but instead enhances it. Additionally, include links to free

products on your site that are related to the material, so that you can

send people to more locations where they are likely to subscribe to

your list.

iv. State in the early stages of the book that the reader has “free giveaway

rights” to your ebook. This will ensure that it can potentially circulate all

over the web. You can also consider giving people the right to resell it,

50 Easy Ways To Build Your List Faster – Page 34

which will give him or her an even stronger incentive to circulate the

book but for a bigger spread, free giveaway rights will work better.

v. Contact other list owners and offer them to share your viral ebook. Allow

them to give it away to their respective lists for free. In many cases,

these list owners will be hungry for free content. And, if it is good, they

will snap it up and give it to their subscribers.

That is the basis of creating viral ebooks. However, to make a viral ebook really

take off, you should make it rebrandable also!

This will let your readers rebrand the links inside the ebook with their own affiliate

links and links to their website. This will give them more incentive to share the

ebook because they have the chance of building their list too and making money

through the recommendations throughout the ebook.

I have made several rebrandable reports using the Easy Viral PDF Brander script

and experienced some amazing success. It’s one of the easiest scripts to use

and it’s dead-easy for your readers to use it. No complex or annoying software

for them to install. They can do all the rebranding online. If you’re going to use

rebrandable ebooks, then Easy Viral PDF Brander is the one to use.

In short, your goal should be to create a high quality ebook, to incorporate links

to your squeeze pages and other recommendations throughout the ebook, and to

let people rebrand it (but leave links to your squeeze page in there) then let them

circulate that ebook to the widest audience possible.

The more people see and pass on the ebook, the better for all involved. If your

venture is successful, it will pay off for years to come in terms of new subscribers

and sales.

50 Easy Ways To Build Your List Faster – Page 35

45. Podcasting

Podcasting is a great way to reach a different area of your niche on the web and

share your knowledge and tips with them at the same time.

You don’t always have to stick with writing reports and ebooks to build your list.

Many list owners have found success in integrating their newsletter into their

website. That is they simply use the newsletter to update their blog or website or

notify subscribers that they have added a new issue to the website.

But using don’t have to stick to text all the time. Instead, you can record an audio

(podcast) and share it on your blog or website to draw traffic and get people to

subscribe to your list.

For one, audio recordings have a higher perceived value over written ebooks. It

takes a while to get comfortable talking to an audience but once you do, you can

start interviewing important people in the industry; and you can then incorporate

them into your newsletter and vice versa (make some JV deals).

To get a really wide scope on your audience, you can upload your podcast to

several podcast directories such as http://www.podomatic.com/login or

submitting to Apple itunes podcast section.

Not only will this generate traffic directly to your site, it can also work as a viral

tool if you provide good and interesting content and encouraging word of mouth

advertising. You can use archived audio interviews as content to convert visitors

into subscribers.

50 Easy Ways To Build Your List Faster – Page 36

46. Promote your list on forums

Another way in which you can promote your list is to post on forums regularly.

You can start by finding a number of forums related to your particular niche. Start

at http://www.big-boards.com/ and

browse for related forums. As you go, make a

list of the URLs and the primary subject matter of the forum. Also, consider how

much traffic and how many subscribers each of these forums have.

Ultimately, your goal should be to select a number of high-traffic, active forums

with many subscribers. You will then want to frequent these forums and post on

them whenever you get the opportunity. Make an overt attempt to be helpful

whenever possible and to demonstrate your expertise.

After you have been a member of the forum for a while, you’ll want to add a

signature that promotes your newsletter or your free offer. In addition to providing

the actual link to your subscription page, include a short, 5-10 word pitch that will

entice readers to at least consider clicking the link.

Of course, your efforts shouldn’t stop there. Once you have the signature in place

and have gained a strong reputation, you should continue to cultivate

relationships on those forums, to post regularly, and to gain exposure to many

forum visitors, so that your signature has more chances to be seen.

47. Run a competition

As mentioned before, it is vital that you get your own readers involved in the

promotional process of your site and newsletter. If you already have a large list,

then the potential to grow even larger is higher.

50 Easy Ways To Build Your List Faster – Page 37

Running a competition is a fun and effective way to build your list with the help of

your current subscribers and your new subscribers.

Not only will it allow you to interact with current subscribers, but get them to bring

in new people, and those new people will bring in new people—thus growing

your list size very large, quickly.

For example, you could run a simple competition on your blog where people who

link back to your site or leave a comment or answer a question can win a prize of

some sort.

The same kind of competition can be run on social media sites with incentives for

sharing your link or web page. You could get people to “like” your facebook fan

page or “re-tweet” your link with a hashtag and you would pick a random winner.

If you have a special website script that allows you to run competitions, such as a

referral contest, using it would be a very powerful way to build a list.

Whatever you do to encourage your readers to provide referrals, keep in mind

what it is they want most—whether it be cash, advertising space, or products. If

you can’t offer them what they want or need, then they are unlikely to have an

interest in promoting your list.

48. Know and seek out your target audience

One important part about generating new subscriptions is knowing your audience

and where they hang out online.

If you don’t know who you’re marketing to—that is, the “type” of person who has

an interest in your list and business—then you’ll have both a hard time

persuading them that they should join your list and a hard time finding them.

50 Easy Ways To Build Your List Faster – Page 38

In short, if you’re not familiar with the “typical” buyer or subscriber in your niche, it

is time to get to know them better. Find out what they want, the problems they

are having etc.

Ways to find out about your audience is to seek them out on forums, interact with

them on blogs, join their newsletters, in social marketing groups and do whatever

you can to understand them better.

Once you know where your audience is spending most time online, you can

focus on targeting them there that rather than spreading yourself out thin over

many avenues.

49. Get backlinks to your squeeze page

A backlink is a hyperlink on another web page that points to your web page.

When people click on that link, they end up on your site.

Backlinks can do two things for you.

1) Give you direct traffic by people clicking on the link, and 2) it can boost your

rankings in the search engines, thus resulting in more traffic, and more

subscribers.

To get backlinks, you can buy them in bulk at places like http://fiverr.com , but

beware that some backlink packages are quite low in quality and won’t do much

for you at all.

You’d be better off going to an expert SEO backlink service or using software like

Traffic Travis yourself to get quality backlinks. Traffic Travis is an all-in-one SEO

software that is easy to use.

For a more easy way to get backlinks, you can post comments on blogs, in

forums and in article resource boxes when you submit articles to directories.

You may want to outsource these tasks as they can be quite repetitive and time

consuming.

50 Easy Ways To Build Your List Faster – Page 39

50. Use Offline advertising to build your list

Yes, offline ads do work great for building your list online. There are a heap of

ways to advertise your website and free offer and direct people to your sign up

form.

– Yellow pages

– Classified newspaper ads

– Magazine ads

– Public notice board ads

– Business cards and other paraphernalia

– Direct response mailing

– Networking at live events/seminars

– Radio station ads

– Hold live events

– Billboard ads

Whenever you advertise offline, just make sure to have a call to action with your

website address clearly visible. For example, “Visit http://www.xyz.com to get your free

start up kit today!”

50 Easy Ways To Build Your List Faster

Conclusion

In this ebook, we’ve sifted through a vast array of different strategies you can

employ to gain more subscribers; however, throughout this exercise, we have

seen some common themes repeated.

So where can you go from here? Start by concentrating on building your list first

from now on. Put list building first when it comes to online promotional efforts.

Remember, once you have a list, you can contact them over and over again with

offers, gifts and recommendations, meaning your can sell to them again and

again. But it can become more than just a quick cash generator. Your list can be

your little community of fans that follow your advice and recommendations.

If you treat your list well, follow the strategies outlined in this ebook, and work

hard to build and retain subscribers, you’ll find that having a list and sharing great

value offers to your readers will be more profitable than any other marketing

technique you will likely encounter.

And with that—I leave you to build a list with the methods I’ve outlined in this

ebook. It may be hard to do all, so start with just one and see what results it

brings you. It’s all about trying different things to see what works best. So put

these tips to work, generate some subscribers, and start making sales!

Note : Make sure you have aweber or mailchimp to start email marketing .

In Each Post

Creating A WTT at SEOCLERKs

  1. Create a repurpost content only for email subsriber.
  2. Encourage your subscriber to forward your email to their friends.
  3. Pormoting a contest only for subsriber.
  4. Create multiple sign up forms
  5. Add forms at top of your website
  6. Subscription pop up.
  7. Giving away free ebook to getting leads.
  8. Adding a link in signature and in your employee signature.
  9. Create a free online tool
  10. Create a first time landing page
  11. creating an locked content which requeires an email to open it.
    add sign up forms at your fb page.
    Promoting link at twitter and keep this twweet at top.
    Promtoinh link at fb andkeep this at top.
    adding a call to action at fb page
    add call to action in your youtube video.
    promtoe it at pintrest and linkeding
    do email swap
    promote ur sign up forms on partener website.
    With paid search ads eg. adwords
    Make your sign up forms sticky widgets
    social sharing buttons in email
    Nurture leeds
    host webinars
    Leadsleap
    30 mintue list
    list spark
    safe list
    addd your sign up url to your print advertisment
    include sign up uel on your business card
    put sign up url to all social media account we missed
    Add ur sing up url to ur partners thank you page
    use affilaite programmers
    Asking poll
    optimize your confirmation page
    Count down timer on sign up forms
    Make Users Feel Like Idiots for Not Opting In
    Give away 2 or 3 ebook in one forms
    Show social proofs
    Susbcriber Magnet turn comments in subscriber

1. Get into the minds and lives of your targeted audience. Personally, I try to go into niches that I enjoy and/or have experience with so that I can relate to my audience and write straight from my heart. I know that sounds cheesy but the people that are able to make lots of cash from small lists are the ones who are able to connect with their audience and be completely transparent. Hang out in forums and groups at least once a week to find out what your audience is talking about and make an effort to add relevant discussions in the forum to build your credibility.

2. Find a targeted product or service that people in your niche are willing to pay for. Most people don’t take the time out to do this but it really helps when you do the research on the product you’re promoting so that you will be able to present the offer without coming off as pushy. Instead of just saying “hey guys check out this amazing product that will show you how to make $1,000 a week” you can give a detailed explanation of what the product will do for them and why they need it.

Another thing you need to keep in mind is, just because you like a product doesn’t mean everybody else will like it. When I just started getting into list building I was putting all my efforts into promoting a product that I personally loved. I was making a few sales per month but out of curiosity I switched out my product for something else that was also very good but I didn’t have any experience using but, I did do my research on it.

The new product I chose outsold the original product I was promoting and I made twice as many sales per month as I did with the original product which proves that sometimes the product you choose may not be the best product for your niche. Some email marketers have the ability to sell anything and there is a reason for that. They have the ability to build trust.

3. Provide tons of value and show your list that you want to help them reach their goals and this will build trust. If you can establish trust with your subscribers, they will buy products that you promote solely on trust. I’m sure there is a company/brand out there that you would literally buy anything from. For me it’s NBA 2k. NBA 2k is a basketball simulation series that releases a new game every year. I literally reserve the next game as soon as it is announced. Why? Because the NBA 2k brand has my trust from consistently over delivering with value whenever they release a product.

You can build powerful trust with your subscribers by giving them value every time you send them an email. Give them valuable content on a daily basis, give them free products, and only promote products to them that will help them reach their goals faster.

4. Look at the emails that you’re currently interested in and study them. What emails do you currently read? I’m sure there are specific emails that you always have to open whether it’s from a specific person or it has a specific subject line that draws your attention. What characteristics does that person have that makes their emails so irresistible to open? What is so irresistible about the subject line and the content in the emails? This is called reverse-engineering. Personally, I like to reverse-engineer email campaigns from my favorite marketers and design my own unique versions from them. Everybody has their own style of emailing and it’s very important that you develop your own email style.

When you reverse-engineer an email campaign, you want to make sure you understand why a specific sequence of emails works and how you can add your own flavor and customization to it. I don’t recommend copy and paste unless you have a coach that allows you to do that or recommends it.

5. Have you ever heard the saying, “The money is in the list?”

Well, that is usually not true unless you have a huge list of tens or hundreds of thousands of people or you have the ability to build personal relationships with your list. If you want to build a highly profitable list you have to build relationships with your subscribers. Start small and introduce yourself to your list and focus your attention on helping them. You can make a nice monthly income with only a couple hundred subscribers on your list. I made my first sale from my list before I even had a 100 people on it and that was because I focused on giving value rather than making sales.

When you give lots of value to people and you have an offer in place, it’s almost impossible to not make any money

Don’t blast your list with tons of offers just for the sake of making money

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